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Category Archives: Ventura

archtoberfest, architecture, adg lighting

Let’s Celebrate Archtober Fest 2017

October is the month we set aside to celebrate all things architecture. Archtober Fest is a away to bring awareness and appreciation to the art and science of architecture. Across the U.S., various cities are celebrating Archtober Fest to bring awareness forward and celebrate the architectural landmarks that their great communities offer.

The earliest surviving written work on the subject of architecture is De architectura, by the Roman architect Vitruvius in the early 1st century AD. According to Vitruvius, a good building should satisfy the three principles of firmitas, utilitas, venustas. Our modern day equivalent would be durability, utility and beauty. According to Vitruvius, the architect should strive to fulfill each of these three attributes as well as possible.

Architecture is both the process and the product of planning, designing, and constructing buildings and other physical structures. Architectural works, in the material form of buildings, are often perceived as cultural symbols and as works of art. Historical civilizations are often identified with their surviving architectural achievements.

Here are some links to two of the best Archtober celebrations across the country:

NYC Archtober Fest – New York City’s Architecture and Design Month, the seventh annual month-long festival of architecture activities, programs and exhibitions taking place during the month.

San Diego Archtober Fest – San Diego’s Architecture and Design Month, celebration of San Diego’s built environment, will kick off with a rapid-fire show-and-tell, tours and talks, and conclude with awards for good and bad buildings.

In the spirit of the celebration, get out and explore the architecture of your city and region. It is all around us, but we tend to be focused on the day-to-day of our lives and miss the creative beauty that is all around us. Through their artistic and technical skills, architects translate the experiences of the culture into buildings that mark the passing of time.

From the ADG Jobsite

New custom designed lights in Malibu
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By Gerald Olesker, CEO ADG Lighting



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Architecture Podcasts: Finding the Elusive Content

Let’s talk about podcasts! Whether you are a fan or not, the fact is podcasts are a very accessible and convenient way to consume topics across a huge section of society. Whatever your interests may be, there is a podcast out there waiting for you. If you are a regular consumer of podcast content and interested in architecture & design, there are fantastic podcasts available to you.

A Bit of a Background on Podcasts

Podcasting, once an obscure method of spreading information, has become a recognized medium for distributing audio content, whether for corporate or personal use. Podcasts are similar to radio programs, but they are audio files. Listeners can play them at their convenience, using devices that have become commonplace in our society, such as smartphones and tablets.

Some have labeled podcasting as a converged medium bringing together audio, the web, and portable digital platforms, as well as a disruptive technology that has caused some people in the radio business to reconsider established practices and preconceptions about audiences, consumption, production, and distribution. Podcasts are usually free of charge to listeners and can often be created for little to no cost, which sets them apart from the traditional model of “gate-kept” media and production tools. It is very much a horizontal media form: producers are consumers, consumers may become producers, and both can engage in conversations with each other.

Architecture, Design and Podcasts

Spread across the spectrum of content, there are more and more podcasts specifically targeting the architectural and design community. These digital programs are simply fantastic because they provide such a broad view of the architectural and design world, on a global scale. The best part of podcasts for the consumer is their portability. No matter where you go, you can have fresh content available that opens up new perspective on the architecture and design professions. Nothing could be simpler that syncing your device in a vehicle and enjoying the latest podcast in between appointments or job sites.

Here are some resources for links to podcasts focused on Architecture and Design:

11 Architecture, Design and Urbanism Podcasts to Start Listening to Now

The 8 Best Podcasts for Architects


The Business of Architecture

Join ADG and Go The Distance For JDRF!

jeff walk, adg lighting, custom lighting
Are you ready to get off the couch and walk? Join ADG Lighting on Oct 30th at the Rose Bowl in Pasadena for the annual JDRF walk.

JDRF and Type 1 Diabetes

Type 1 diabetes is usually diagnosed in children and young adults, and was previously known as juvenile diabetes. Only 5% of people with diabetes have this form of the disease. In Type 1 diabetes, the body does not produce insulin. The body breaks down the sugars and starches you eat into a simple sugar called glucose, which it uses for energy. Insulin is a hormone that the body needs to get glucose from the bloodstream into the cells of the body. With the help of insulin therapy and other treatments, even young children can learn to manage their condition and live long, healthy lives.

The ADG Lighting family proudly supports the Marks Family Marchers. We are inviting everyone to get the word out and support this important event. You can support the Marks Family either by joining us on the walk or sponsoring us through a donation. Either way, you will be making a difference in the lives of those with T1D. We have one goal for Oct 30th: that is to create a world without type 1 diabetes. This event will raise money for research that can be life-changing for the millions suffering from this devastating disease. To sponsor and/or walk for the Marks Family, click here.

ADG Lighting:
 From the Factory Floor

This week we are offering you a glimpse into the magic that happens on our factory floor. It is an inside look into how our projects come to life!

Water Jet Cut Pieces for a Modern Chandelier

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Honey Onyx and Bronze Light

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Our work has been viewed millions of times online and featured in several media outlets, including 20/Twenty Architectural & Beyond, California Homes Magazine, Elle Decor, SFV Business Journal, Architectural Digest, Institute of Classical Architecture Publications, Wall Street Radio, Fox News Charlene on Green Hawaii, North American Design’s Green Leaders of Tomorrow, LA City Watch, LUXE Magazine + other award-winning magazines, books, programs and properties around the world.

Give us a ring at (818) 597-9494 or email us at for more information on our custom services.

liquid shard, los angeles, architecture, custom lighting,

Los Angeles Architecture: Behind the Liquid Shard

Los Angeles is the perfect venue to launch cutting edge and innovative projects in architecture, music, media and entertainment. We are a backdrop for historical and visionary architecture. Some of the most profound architects like Frank Lloyd Wright, Charles and Ray Eames, and Frank Ghery have their work featured in our city. There could have been no better place for the creativity involved in the ‘Liquid Shard’ project. The project was a collaborative endeavor involving students of the Los Angeles Visiting School of the Architectural Association of London (AAVSLA) and Poetic Kinetics, a Los Angeles based creative company specializing in large-scale art installation and experimental design.

Raising the Liquid Shard

The ‘Liquid Shard’ was constructed of several holography mylar strips arranged in a long ribbon-like canopy that is 15,000 square foot in length and moved depending on the wind and weather conditions. Architectural Digest commented upon the work, calling it a “mesmerizing kinetic sculpture comprising hundreds of silver streamers that would leave passersby feeling as if they’re strolling beneath the sea’s rolling waves.” Los Angeles Magazine also remarked on the installation, which they felt brought a little delight to an urban eyesore.” The challenge to those involved was they had a specific window for completion, so as not to disturb the daily flow of the site. A period of 2 days and a night created focused chaos for the project. Once completed, the ‘Liquid Shard’ created a new destination in downtown, which was described as an oasis of calm. The kinetic movement of the ‘Liquid Shard’ gave the viewer a different look every time they looked. It created a significant buzz on social media because it was a different experience to everyone who viewed it.

Features from ADG Lighting

This week, we would like to present two of our favorite fixtures in our vast collection.

Lite Brass Wall Sconce

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Glass Rod Nickel Sconce

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Go to and place an order today for these featured fixtures.

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Olympic Architecture: Designing for Gold

Olympic architecture as a competitive sport? Can you imagine architects competing for silver, gold and bronze medals in a global athletic event? There was a time that it was a competitive event. It was extremely important to  the overall culture of the Olympics. Imagine for a moment your favorite architect being able to qualify for competition, to be considered for an Olympic medal based on the judges’ evaluation of their work.

Architects Compete For Gold

Every Olympic games, the public debates heatedly about the true ‘sport’ of some events in the global competition. From event to event, certain sports are added to the competition, with others being dropped from the games. Fans of the Olympics sometimes struggle with the dilemma of what qualifies as a ‘sport’ for competition. From 1912 to 1948, the Olympics were much more encompassing events, recognizing all contributions to the cultural and sporting competition. During that period, the games included medals for the arts, literature, and architecture, as part of the slate of events, even awarding medals for town planning. The original vision of the Olympics was to provide a competition of sport, instead of what was more common, a competition using weapons and acts of war. The inclusion of these artistic categories ensured a wider range of human endeavors and the importance of architecture to the future of the host city. It also makes sense that good, sustainable design would be celebrated. The only Americans to win architecture medals during this period were Charles Downing Lay, who created the Marine Park in Brooklyn, and John Russell Pope, who was given a silver for his design for the Payne Whitney Gymnasium, at Yale in New Haven, Connecticut. Pope’s Gothic Revival giant, an outsized, 12-acre sports facility nicknamed the “temple of sweat,” is still in use today.

The Gold Goes To ADG Lighting

Even though the Olympic competition has changed since that period, we feel strongly that ADG Lighting could easily compete and win the gold! Our creativity and expertise makes us competitive against all others in the industry. Our extensive press page details the success of ADG Lighting across the industry. Our work has been viewed millions of times online and featured in several media outlets, including 20/Twenty Architectural & Beyond, California Homes Magazine, Elle Decor, SFV Business Journal, Architectural Digest, Institute of Classical Architecture Publications, Wall Street Radio, Fox News Charlene on Green Hawaii, North American Design’s Green Leaders of Tomorrow, LA City Watch, LUXE Magazine + other award-winning magazines, books, programs and properties around the world. 

Stop by and experience the work of a champion!

Payne Whitney Gymnasium

olympic architecture

Marine Park

olympic architecture

celebrating summer, creative summer, lighting, design,

Celebrating Summer

Make the Moments Count

Something changes in our lives when summer season is upon us. The warmer weather brings us out of our hibernation into the natural beauty of summer. Our life changes because of the season. We’re naturally attracted to be outdoors into the warmer weather. Our social schedule adjusts accordingly and we gravitate towards spending time outdoors with friends and family. Whether it’s trips to the beach, the mountains or our favorite amusement parks, we just enjoy being with others during this season. A recent survey showed that people’s perception of color change during the summer season. The way our eyes perceives and interprets the color spectrum change with the season. The grass looks greener, the water looks bluer and the sunshine is just a bit brighter. Those interpretations of color during summer change our behavior.

Creating the Perfect Summer Environment

Summer should bring a change to your living spaces. The way we use our entertaining and living spaces tend to “open up” during the summer. Open the windows and doors to bring in the natural lighting. Those windows allow the beauty of nature to flow into our homes and energize the space. Our living spaces tend to open up into the outdoor spaces that create a natural flow into the home. Entertaining has never been better when the flow of the home naturally opens up and flows into outdoor spaces. Understanding the way we interpret the light during summer significantly changes the way we interpret and enjoy the feeling of our living spaces.

ADG Understands Summer Inspiration

With summer upon us, isn’t it time to take advantage of the inspiration of summer? ADG understands the creative inspiration of the change in season. Summer is about light and the effect of light on your living space. Let us work with your inspiration and collaborate on ways to bring your dreams to life. Our expertise allows us to guide you through a project that will exceed your every expectation. Visit us at and learn how we can make your dreams come to life. Visit our Custom Request form and let’s begin our collaborative process for your project.

Revival Lantern Beverly Hills

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Cathedral Lantern

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Braganza Lantern

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French Up Light

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