The Beverly Center is showing off a new facelift and revitalization on November 1st. The mid-city landmark first opened in July 1982, and showed off a unique design presence for the area. The unusual shape of the mall was a result of its position at the intersection of a number of angled local streets and the salt lake oilfield.
The new look of the Beverly Center will improve and enhance the aesthetic qualities of the landmark, with moving surfaces that replace the original static facade. The new surface will feature wavelike movement, which reflects the surrounding urban landscape. This effect is achieved through the use of a vertical series of throbbing LEDs, which create the wavy effect. The combination of new surfaces and LEDs dematerializes the volume of light and color, decomposing them and altering the viewer’s perception of the building in both day and night.
Visitors will enter into large brightly lit open spaces surrounded by the three story design of the mall, featuring breathtaking skylights. The skylight allows the flow of natural light to expand into all areas of the mall, including the first level and commercial meeting spaces. From the pleasant promenade inside the building, a panoramic terrace on the mall’s roof strengthens the relationship between inside and out, and welcomes both visitors and occupants of the surrounding areas to use it.
Beverly Center has been an iconic building in mid-city, drawing locals and tourists to this shopping mecca for decades. Withe the newest renovation and facelift, the area will continue to enjoy the upscale shopping and meeting center for the area. It will continue to reflect the innovation and lifeblood of Los Angeles for many decades to come.
From the Factory Floor
Sneak peak of our cast bronze art deco chandelier!
by Gerald Olesker, CEO, ADG Lighting