Ira Minkoff is a 42-year veteran of both the lighting and hospitality industries. With the knowledge base developed over those years, he is well-equipped to support you with kind guidance and soft suggestions. When technical expertise is required, Ira can deliver it with aplomb; but only when asked for. He will never bore you in technical jargon unless asked. He is a design enthusiast who has worked with some of the most fun names in our industry. Ira is also a hand-holder extraordinaire so, lean on him when you need to. He may bend but he will never break. He can get you through any-sized project with hidden ease and a good laugh when needed.