A long anticipated tower will begin its rise into the skyline of Los Angeles. The project will add a creative and unique imprint on downtown. The project will rise 34 stories and will contain 450 residential units, along with 7,000 square feet of retail space on the ground level.

Rise Up DTLA

The project is part of a larger initiative of the city’s called ‘Bring Back Broadway.’ Under the leadership of Los Angeles City Councilmember José Huizar, the revitalization project is an ambitious 10-year plan to infuse prosperity into the historic Broadway corridor in downtown Los Angeles, listed in the National Register of Historic Places. Council member Huizar has established goals to provide economic development and business assistance; re-activate Broadway’s historic vacant theaters, as well as more than one million square feet of vacant commercial space and increase parking and transit options, including bringing the beloved streetcar back to downtown Los Angeles.

Although there has been some opposition to the project, most feel that it will be a significant boost for the area and the overall ‘Bring Back Broadway’ initiative. A spokesperson for the developer recently stated:

 “Our project on Broadway and 4th Street is an important milestone in the ongoing transformation of Downtown Los Angeles’ Broadway District. Our team will work in tandem with the city’s ‘Bringing Back Broadway’ initiative to revitalize this iconic neighborhood — while preserving its history. We’re excited to be part of such an important project, which will be tastefully designed to integrate with the surrounding streetscape, contributing to the area’s overall walkability and appeal.”

Hamid Behad, Representative, SCG America

The founder and CEO of ADG Lighting recently commented about the project:

”It is exciting to see the revitalization of DTLA. As an architect, I am inspired seeing the revitalization of the Broadway district. I know this tower will help breathe life back to a historically valuable part of DTLA.”

Gerald Olesker, CEO/Founder ADG Lighting

Broadway and 4th Building Site