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reyner banham, architecture, architectural design, design, adglighting.com

A Man That Changed Perceptions of Los Angeles

“Now I know subjective opinions can vary, but personally I reckon LA as the noisiest, the smelliest, the most uncomfortable and most uncivilized major city in the United States. In short, a stinking sewer …”

Journalist Adam Raphael for The Guardian in 1968

There you go Angelenos! That was the world opinion of our great city during the time. Architectural experts and intellectuals energetically maintained this rough outlook of the City of Angels. Then, along came a British architectural expert, well respected in his profession. A man with a shaggy beard and bad teeth, who proclaimed and professed his love for Los Angeles and its architecture. His book, Los Angeles: The Architecture of Four Ecologies became one of the most energetically pro-Los Angeles books ever written. Reyner Banham put his love for Los Angeles into words and rocked the architectural world! His book continually lands on lists of great books about modern cities, even amongst critics whose opinion continues to oppose Banham.

Reyner Banham was an English architectural critic and prolific writer best known for his theoretical treatise Theory and Design in the First Machine Age (1960) and for his 1971 book Los Angeles: The Architecture of Four Ecologies. In the latter, he categorized the Los Angeles experience into four ecological models (Surfurbia, Foothills, The Plains of Id, and Autopia) and explored the distinct architectural cultures of each ecology. Banham worked in London, but lived primarily in the United States from the late 1960s until the end of his life. Banham also had a stint teaching at USC, during which time he lived in Pasadena in the renowned Gamble House. His perceptions and writing redefined the way the architectural experts, and the world, perceived our great city.

“Los Angeles offers radical alternatives to almost every urban concept in unquestioned currency.”
Reyner Banham

Banham believed the most unique value of Los Angeles is that it offers radical alternatives to almost every urban concept.

ADG Lighting is passionate about architecture and specifically, the architecture of Los Angeles. Our inspirational designs and creative fit perfectly for all the possibilities Los Angeles offers. Check out our lookbooks and see how our creativity and quality will inspire you!

ADG Resort and Resturant Portfolio of Lighting

Overview of Lighting designed and manufactured by Architectural Detail Group and ADG Eco Lighting Products. ADG is a US fixture manufacturer with 3 generations of team work and established projects around the globe. Architectural Detail Group provides oversight, design and planning along with the facilitation of manufactured solutions for each project at it’s Southern California Facility. Items shipped worldwide.

Projects range from conceptual in the preconstruction phase to fast track design and fabrication. When other fabricators can’t the Team ADG can. We are able to produce, it is a matter of Budget, Time and Design with Communication at the Cornerstone.. At Latitude 33 the team at ADG came in on a last minute call and engineered and developed the KAA concept for signature lighitng peices. The giant tumble weed lights at Latitude 33 were completed in under 4 weeks with energy effiecint details. http://www.latitude33la.com/ 

“When we recommend a resource to our clients, it is imperative that we are 100% confident that the highest quality of service and workmanship will be provided.  ADG has earned our trust with their comprehensive lighting design services.  They are a pleasure to work with, helping to make beautiful spaces yet more beautiful.” Monique Lafia   Lafia / Arvin, A Design Corporation

Wolfgan Puck; I learned more from the one restaurant that didn’t work than from all the ones that were successes. http://www.evancarmichael.com/Famous-Entrepreneurs/623/Wolfgang-Puck-Quotes.html

‘The family-based roots of the Smith Brothers Restaurants are evident in the comfort and warmth of each establishment, and have made our collection of restaurants a part of the lives and traditions of families in our neighborhood. From lunch in the South Lake District, to dinner in Old Pasadena, our guests see us as a piece of the very fabric of our town, and we invite those unfamiliar with us to visit and see for themselves what so many of their neighbors rave about”. http://www.smithbrothersrestaurants.com/ 
The team at ADG Eco is an Award Winning team that collaborates with Architects, Designers, Hoteliers and Restaurateurs. Offices in Newport Beach, Agoura Hills and Myrtle Beach.. 818-597-9494