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Category Archives: Mimetic architecture

los angeles, historic architecture, adg

Los Angeles Celebrates the Return of the Pup

Who says you can’t teach an ‘old dog’ new tricks! Thanks to the 1933 Group, the iconic Los Angeles Tail O’ the Pup will be coming back into service very soon. The Pup was one of  the finest examples of mimetic style architecture that dotted the landscape of Los Angeles. It is one of the last surviving buildings in this style within the SoCal region.

The Tail O’ the Pup was designed by architect Milton Black in 1946 and opened to a typical Hollywood welcome of search-lit, star-studded fanfare that only Los Angeles can offer. During the 1980’s, it was scheduled for demolition, despite being a highly popular eatery and a regular feature location for TV, film and commercial programs. This effort met with a loud outcry from the Los Angeles community. As a result, the Pup was moved from its original location at La Cienega and Beverly Boulevards, to the nearby location it last occupied on North San Vicente boulevard.

In December 2005, the Pup was evicted and moved to a storage warehouse in Torrance. It was subsequently declared a cultural landmark by the city of Los Angeles. While the owners tried to find the right fit for a new ownership partner for the Pup, the structure was donated to the the Valley Relics Museum, where it waited on restoration. Recently, the Blake Family (owners) found the right partner for the Pup in the 1933 Group.

Currently, the 1933 Group is seeking the right street-facing location in either West Hollywood or Hollywood and is committed to bring back the menu people crave. They know they have one of the coolest, most iconic bits of Los Angeles culture and they want to totally respect that history.

From the ADG Jobsite    

New chandelier for a modern home, in collaboration with Details a Design Firm.

adg, custom lighting, architecture

by Gerald Olesker, CEO, ADG Lighting

 

southern California, architecture

The Crazy Architecture of Southern California

Southern California is home to the movie capital of the world. Creativity and imagination is what inspires our culture and our economy. The environment of make-believe allows entrepreneurial spirits to create environments and products that allow us to get lost in our imaginations. These inspirations could not be lost on the architectural world in our region. A British traveler noted after a visit to Southern California in the 1930’s that either “we had lost our minds or he had stumbled into a fantasy universe.” So was the influence of mimetic architecture in Southern California.

The practice of mimetic architecture, also known as novelty or programmatic architecture, is a style of building design popularized in the United States in the first half of the 20th century. It is characterized by unusual building designs that mimic the purpose or function of the building, or the product it is associated with. Mimetic architecture was particularly popular between the 1920s and 1950s, as cars became widespread and freeways were built across America. Some roadside architecture started to be seen as a means for advertising to passing cars. For example, a roadside restaurant might be designed in the shape of a giant hot dog, a coffee shop in the shape of a coffee pot, or a fruit stand in the shape of a piece of fruit.

“If, when you went shopping, you found you could buy cakes in a windmill, ices in a gigantic cream-can, flowers in a huge flowerpot, you might begin to wonder whether you had not stepped through a looking glass or taken a toss down a rabbit burrow and could expect Mad Hatter or White Queen to appear round the next corner.”

British tourist visiting LA, 1930’s

From the iconic Brown Derby, to the numerous wigwam hotels that dotted the region, to giant donuts, ice cream and hotdogs, Southern California have been replete with some of the finest examples of mimetic architecture. While none of these buildings were terribly important in the historical value of the region, others were iconic landmarks that will remain etched in our historical memories and evoke the culture and feel of the Southern California lifestyle.

From the ADG Jobsite

Screen Shot 2018 06 06 At 3.32.43 PM

by Gerald Olesker, CEO, ADG Lighting

 

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