“I want to do product, I am a product person. Not just clothing but water bottle design, architecture … I make music but I shouldn’t be limited to once place of creativity. I hang around architects mostly, people that wanna make things as dope as possible.”
~Kanye West, YEEZY
Entertainer, entrepreneur and social icon, Kanye West is constantly pushing the envelope and impacting modern culture. Best know for his music, he has taken his YEEZY brand to the top of fashion circles and made a name for himself as a designer. His shoe brand has become one of the most influential brands on the market. Now, he is taking his YEEZY brand into the design space, specifically working with architects and interior designers to bring his inspirations to life. The design space is located in Calabasas, CA and will be the creative studio and headquarters for all aspects of the YEEZY brand.
The space was designed by longtime West collaborator Willo Perron. The equal parts rough and minimal spaces contain a mix of production facilities for West’s YEEZY brand clothing line, a recording studio, and meeting spaces, among other uses. The creative spaces reflect West’s collaborations with Axel Vervoordt for the rapper’s nearby home in Hidden Hills and speak to an interest on the part of West to mix and match visual modes. The endeavor will aim to include architectural and urban design in West’s growing collaborative art practice, which already includes music, film, fashion, and performance art initiatives.
Kanye West has been known also for his outspoken political and social views, not to mention his strange behavior and comments during awards shows over the years. This has created a significant amount of controversy. Whether he is a lightning rod for public opinion or a genius marketer is up for significant debate. However, there is no doubt that the YEEZY brand is influential and Kanye is the one people are buzzing about. The old saying that any PR is good PR because people are talking may be just his approach. With that being said, Kanye West is a successful creative, and he is opening a door to an avenue for him to innovate and collaborate in with the backing of a powerful and influential brand.
From the ADG Jobsite
A pair of gigantic lanterns at a client’s beach house
by Gerald Olesker, CEO, ADG Lighting